India’s first Digi Dhan mela held in Gurugram

The first Digi Dhan mela in the country was held in Gurugram, Haryana to promote digital and cashless transactions. The Lucky Grahak Yojana (LGY) for consumers and Digi Dhan Vyapar Yojana (DVY) for merchants were launched with much fanfare enable people to purchase items only by making digital payment. The fair also educated the people on how to use mobile phones or AADHAR for making payments online. The Union Government has launched LGY to encourage the consumers and DVY to encourage merchants for transition to digital payments. The main focus of these award based schemes is to bring the poor, lower middle class and small businesses into the digital payment fold. The National Payment Corporation of India (NPCI) is the implementing agency for these schemes.  Transactions using, RuPay USSD, UPI and AEPS are only be covered under these schemes. Digital payments made through credit cards and e-Wallets are not covered. The award based schemes were started on December 25, 2016 and will end on April 14, 2017 on Baba Saheb Ambedkar Jayanti.