The Kadhi and Village Industries Commission (KVIC) launched an e-commerce portal. It is the first-of-its-kind government online shopping platform that seeks to boost rural economy in order to make it self-reliant. It will host over 50,000 products ranging from apparel to home decor. There has been an increase in the demands for these products over the past years, with 2018-19 alone witnessing 25% increase.