WhatsApp SMB Saathi Utsav: Key Facts

On the 8th of June 2022, the SMBSaathi Utsav initiative was launched by WhatsApp. This scheme has the aim of providing backing to small businesses by aiding them to adopt various digital channels like the WhatsApp Business App.

Where has this initiative been launched and who has collaborated to launch this initiative?

  • This initiative has been launched recently in an experimental manner in Jaipur’s Bapu Bazaar and Johri Bazaar. Here more than 500 small businesses are being guided on the various ways that they can utilize to run their business smoothly on online platforms.
  • Josh Talks has partnered to launch this initiative.

How many MSMEs are there in India?

In the country, there are around 6.3 Cr MSMEs that account for 30 percent of the nation’s s GDP. The MSMEs of the nation also provide work to over 110 million people. During the COVID-19 pandemic, the businesses of the MSMEs were reduced drastically and they saw a 20 to 50 percent decline in their revenues. One main reason was that they didn’t have proper market access.

Why was the SMBSaathi initiative launched?

The SMBSaathi initiative was launched in early 2022 by WhatsApp to help the MSMEs revive from the economic downfall that they faced during the pandemic. The SMBSaathi initiative highlighted inspirational stories of business owners from across the nation who used various digital business methods during the pandemic. Many MSMEs used WhatsApp as a form of digital gateway to manage and expand their business. This initiative’s second phase is the newly launched SMBSaathi Utsav. This Utsav looks to help and train small businesses to unravel their business potential through WhatsApp.

What is being done under the SMBSaathi Utsav?

Under this, qualified volunteers are imparting digital education to businesses. The training includes educating the owners of the businesses regarding the development of a digital presence on the business app of WhatsApp so that they can better manage their business and build services and products that can be marketed and showcased to the people using various online platforms.


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