World Sparrow Day is observed on March 20 annually to create awareness about sparrows and their dwindling numbers. This initiative came into existence because the growing threats faced by these birds. It was started by Nature Forever Society of India â€“ a non-profit organisation started by Mohammed Dilawar, an Indian conservationist. The first World Sparrow Day was observed in 2010 across the globe. The theme for this year is â€œI Love Sparrowsâ€.