Dilli Bakes is the first One District One Product in the category of baked goods. It’s basically a bakery. The name of the bakery brand is Dilli Bakers. The ?One District One product? range aims to stimulate the indigenous industry. About 75 districts were selected to implement the program. As the name implies, the district is selected for the product as part of the scheme. Then, a product-specific industrial land is created there.
Highlights
Ministry of Food Processing Industries in association with National Agricultural Cooperative Marketing Federation of India (NAFED) has launched Dilli Bakes. Under the Pradhan Mantri Formalisation of Micro Food Processing Enterprises scheme this was launched. Dilli Bakes products are said to be available on all e-commerce platforms, NAFED bazaars, and well-known retailers.
Wheat Rusks
The first product launched under the Dilli Bakes brand was wheat rusks. Dilli Bakers whole grain rusks are a unique product. This is because it is made from brown sugar, not sugar. In addition, it is made from vanaspati, not butter. A unique and attractive package. It weighs 260 grams and the maximum retail price (MRP) for wheat bread is 60 rupees. The package keeps moisture longer and guarantees a longer shelf life for rusks. This means that the rusks remain crispy and fresh.
About the Pradhan Mantri Formalisation of Micro Food Processing Enterprises scheme (PMFME)
PMFME was founded under Aatma Nirbhar Bharat Abhiyan. PMFME aims to provide technical and financial support to around 2,00,000 micro processing units and has a capital outlay of Rs 10,000 crore for a period of 5 years starting from 2021 to 2025. MoFPI launched this scheme in association with NAFED. It aims to promote sector formalization and support farmers’ producer organizations, self-help groups and producer co-operatives along the entire value chain.
About One District One product (ODOP)
The PMFME program employs the district’s one product approach to leverage economies of scale in terms of sourcing supplies, acquiring shared services, and marketing of the products. The state identifies food in the district while the program focuses on fresh food.
Benefits of ODOP
Produce support includes waste reduction, proper inspection, storage and marketing efforts, as well as produce processing. Priority is given to those who manufacture ODOP products to support existing individual micro units for capital investment. New entities, whether individuals or groups, are only supported in ODOP products. Shared infrastructure and marketing and branding support applies only to ODOP products. For governmental or regional marketing and branding support, the same product in regions where this product is missing is also included with the ODOP.