The Food Safety and Standards Authority of India (FSSAI) marked World Food Day 2023 by launching the Eat Right Creativity Challenge for Millets, also known as Shree Anna. This national-level initiative aims to encourage the consumption of millets among school children to promote their health benefits and extend this knowledge to the wider community.
Initiative During the International Year of Millets
This launch is part of FSSAI’s efforts during the International Year of Millets (IYOM) to raise awareness about the nutritional advantages of millets through various means. Millets are known for their nutritional value and sustainability, making them a suitable choice for a balanced diet.
Various Creative Competitions
The competition will involve a variety of activities designed to engage school children in promoting millet consumption. These activities include Poster Making for students in Class 3-5, Rangoli for those in Class 6-8, Slogan Writing for Class 9-10 students, and Essay Writing for those in Class 11-12. These contests will take place at both the regional and national levels, focusing on the theme of millets and their health benefits.
Awards and Recognition
Winners of the competition will receive cash prizes and certificates. A total of 160 prizes will be awarded at the regional level, and an additional 40 prizes will be given at the national level for each of the four competitions.
Eat Right Creativity Challenge
The Eat Right Creativity Challenge (ERCC) is part of FSSAI’s Eat Right India movement, which encourages students to adopt healthy dietary habits. This initiative also motivates schools to create an environment that promotes healthy and safe food practices.So far, three ERCCs have been successfully conducted in multiple phases, each with its unique theme. The initiative aims to empower young people as agents of change, capable of influencing the broader community to make healthier food choices. The Eat Right Creativity Challenge is a testament to FSSAI’s commitment to promoting health, nutrition, and sustainable dietary practices among India’s youth. This initiative aligns with the broader goal of promoting millets and enhancing awareness about their nutritional value during the International Year of Millets.
