Jaldoot is a distinctive and commendable initiative conceptualized for the purpose of promoting water conservation awareness among the general public. The instigators of this campaign are the Regional Outreach Bureau (ROB) in Pune, operating under the Ministry of Information and Broadcasting, together with the Maharashtra State Road Transport Corporation (MSRTC). These two organizations have collaborated to bring Jaldoot to life.
Jaldoot: A Travelling Exhibition
A core feature of the Jaldoot campaign is its utilization of an exhibition on wheels. The ROB, the main body behind this innovative concept, has designed a bus to serve as a travelling showcase for the Jalshakti Abhiyan. The bus has been transformed into an interactive museum of sorts, adorned with informative display panels and enriched with audio-visual components.
The travelling exhibition aims to make the message of water conservation more accessible, engaging, and impactful. The bus is set to journey through eight districts of Maharashtra over the next couple of months.
Cultural Troupes And Artists
Adding a cultural dimension to this unique initiative, artists from the Song & Drama Division will accompany the Jaldoot bus on its expedition. Their role will be to further amplify the efforts to create awareness about government initiatives related to water conservation. These performances are expected to pique public interest, generate conversation, and ultimately contribute to the overall success of the campaign.
Complementary Activities
In tandem with the bus visit, different activities such as competitions, rallies, and cultural programmes will be coordinated by field units situated at each stop. These activities are intended to bolster the central message of water conservation.
| Organizers | Outreach Method | Focus Area |
|---|---|---|
| Regional Outreach Bureau, Pune | Travelling Exhibition, Cultural Performances | Water Conservation |
| Maharashtra State Road Transport Corporation | Bus Tour across 8 Districts | Water Conservation |
| Song & Drama Division Artists | Performances and Demonstrations | Water Conservation |
Jal Shakti Abhiyan: The Government Response
In response to the escalating water crisis across the nation, the Government of India launched the Jal Shakti Abhiyan in 2019. This conservation campaign zeroes in on 1592 stressed blocks situated in 256 districts across the country. It serves as the focal point of the Jaldoot initiative, informing its activities and steering its direction.
Jaldoot, therefore, acts as an extension of the government’s dedication to addressing the water crisis. By mobilizing resources like the Jaldoot bus and the cultural troupes, it seeks to bring the issue of water conservation closer to the people, fostering understanding and encouraging active participation in conservation efforts.