PM Modi launched the “Jan Andolan campaign” for COVID-19 Appropriate Behaviour

Prime Minister Narendra Modi has launched a campaign called Jan Andolan for COVID-19 Appropriate Behaviour on October 8, 2020. The campaign was launched through a tweet by him using a hashtag #Unite2FightCorona.

Key Facts

The campaign has been launched with a key message for people to stay united to fight Corona. The campaign reminds people to wear a mask, to wash hands, to follow social distancing and to practice ‘Do Gaz Ki Doori’ to fight the situation. The campaign has been launched in the wake of upcoming festivals , winter season and opening up of the economy.

How the campaign will tackle the situation?

The campaign aims to bring a Jan Andolan and encourage people’s participation through activities like wall painting,  displaying hoardings and installing electronic display boards in government premises.  It also ask the national and local influencers on social media to spread awareness among people. It aims for region specific  targeted communication through easily understandable messages so that it reaches to every citizen of the country.

Covid-19 cases

India is the second most Covie-19 affected country in the world after US. However,  first phase of Covid-19 wave in India is receding day by day. India’s recovery rate has been increased to around 85% which stands highest in the world.

How India tackled the situation?

In the initial wave of Covid-19, it was declared as notified disaster under the disaster management. This helped the State to utilise the funds under state disaster response funds. Further, India joined the COVAX initiative in order to provide equitable access of vaccines to all the countries. To recover from the economic losses India also launched the Pradhan Mantri Garib Kalyan Yojana and Atma Nirbhar Bharat Abhiyan.  These schemes were aimed at improving the livelihood of the people amid the lockdown.