The Ministry of Ayush is gearing up to participate as a partner in the forthcoming ‘World Food India’ event, scheduled to take place from November 3rd to 5th, 2023. This event holds great significance for Ayush enthusiasts, as it will serve as a platform for showcasing the innovative ‘Ayush Aahar’ products developed by Ayush startups from across the country.
Ayush Startups Take Center Stage
At the heart of ‘World Food India 2023,’ the Ministry of Ayush will set up a dedicated pavilion at Pragati Maidan. This pavilion will feature the participation of 18 Ayush startups, presenting over 30 newly developed Ayush products. These startups are poised to highlight the diversity and potential of Ayush products, marking a milestone in the promotion of Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homoeopathy.
A Special Session on Ayush Aahar
In addition to the product showcases, ‘World Food India’ will host a special session focused on ‘Ayush Aahar.’ This session will delve into various aspects of Ayush dietary practices, emphasizing the health benefits and the efforts to integrate Ayurveda into the daily lives of people worldwide. Discussions will also revolve around the drive to foster innovation within the Ayush sector, engage with unicorn companies, and welcome new startups into this burgeoning industry.
Expanding Global Sales and Marketing
The Ministry of Ayush is committed to expanding the global presence of Ayush products. As part of this effort, the special session at ‘World Food India’ will delve into a comprehensive analysis of the global market for Ayush products. This includes identifying opportunities, strengthening the export ecosystem, and facilitating the international marketing of Ayush products developed in India.
Collaborative Efforts
To make ‘World Food India’ a resounding success, the Ministry of Ayush has designated the Central Council for Research in Homoeopathy (CCRH) as the nodal agency for this event. Several esteemed institutions, including the All India Institute of Ayurveda (AIIA), National Institute of Ayurveda in Jaipur, National Institute of Naturopathy in Pune, CCRAS, Morarji Desai National Institute of Yoga, Ayushexcil (Ayush Export Promotion Council), and Invest India, are actively contributing their resources and expertise to support and advance the ‘World Food India’ initiative.