Branded milk refers to milk that is packaged and marketed under a specific brand name. It often promises quality and safety. Consumers may choose branded milk for its perceived reliability. The branding can influence purchasing decisions. In India, branded milk plays a significant role in the dairy economy. It reflects consumer preferences and standards in the market.
Concerns over adulterated and synthetic milk products, especially in urban markets, have resurfaced in Parliament. Reports of spurious khoya and paneer, particularly during festive seasons, highlight deeper regulatory...
