The Broadcast Audience Research Council (BARC) India measures television viewership. Established in 2015, it uses a people meter system for data collection. BARC's ratings influence advertising spends significantly. It operates under the Ministry of Information and Broadcasting. BARC also provides insights into regional viewing patterns. Its data helps broadcasters tailor content to audience preferences. BARC is crucial for understanding India's diverse media landscape.
The Ministry of Information and Broadcasting appointed Shashi Shekhar Vempati as the Chairman of the Central Board of Film Certification (CBFC) on May 6, 2026. Vempati, an alumnus...
