Digital campaigns utilise online platforms to promote ideas or products. They engage audiences through social media, emails, and websites. These campaigns can influence public opinion and drive social change. They are essential in modern marketing strategies. In India, digital campaigns have transformed political landscapes and social movements. They enable grassroots participation and amplify diverse voices in the digital space.
In barely ten weeks, four states and one Union Territory will head into elections, setting off a familiar spectacle of rallies, slogans, jingles and promises — but through...
