Gen Z Influence refers to the impact of the generation born from the late 1990s to early 2010s. This group shapes trends in technology, fashion, and social issues. Their values prioritise sustainability and inclusivity. Gen Z uses social media to amplify voices and drive change. Their preferences challenge traditional norms. This influence is significant in shaping the future of culture and commerce.
The world’s two most populous countries, India and China, are also home to its largest youth cohorts. As both nations pursue ambitious centenary goals, the role of young...
