In recent times, Tirur Vettila, a unique type of betel leaf prevalent in the Malappuram district of Kerala, India, has been awarded a Geographical Indication (GI) tag. This acknowledgment is not just for the geographical uniqueness of the product but also for its distinctive attributes and potential health benefits.
Uniqueness of Tirur Vettila
Tirur Vettila, specific to Tirur and neighboring regions of Malappuram district in Kerala, is characterized by its high chlorophyll and protein content, significantly higher than other varieties. The fresh leaves are power-packed with nutrients that contribute uniquely to their overall composition.
Moreover, the distinct flavor and aroma of these betel leaves are due to certain special biochemical characteristics they possess. One of the main attributing factors is Eugenol – the essential oil, which gives Tirur Bettila its hint of pungency.
Potential Health Benefits of Tirur Vettila
Tirur betel leaves hold promising value in the medical field. They are packed with anticarcinogens, creating potential for use in future anticancer drugs. Additionally, betel vine, a close relative to betel leaves, exhibits immunosuppressive activity and antimicrobial properties.
Given this combination of qualities, Tirur Vettila could be a significant addition to the world of health and medicine. The medical applications of this natural product are presently under exploration, with promising possibilities in the pipeline.
The Journey to the GI Registration
The recognition of Tirur Vettila with a GI tag has been a significant achievement for the Intellectual property rights (IPR) Cell of Kerala Agricultural University. Their relentless efforts in facilitating the registration were acknowledged with the National IP Award, 2019, by the Government of India.
This has not only put Tirur Vettila in the spotlight but has also emphasized the importance of conserving these products and using them sustainably for the benefit of the local economy, health, and environment.
Other GI Tagged Products from Kerala
Kerala is rich in its unique agricultural produce. Apart from Tirur Vettila, various other products have received GI tags due to their distinct characteristics and geographical indicators.
These include Kaipad rice, a unique strain of saline-tolerant, organically grown rice; Pokkali rice, another variety with a distinctive taste and nutritional profile; Wayanad Jeerakasala rice and Wayanad Gandhakasala rice which are notable for their exclusive aroma and taste; Vazhakulam pineapple, notable for its sweet taste; Marayoor jaggery, Central Travancore jaggery and Chengalikodan nendran that are typical to specific regions and carry their unique characteristics.
The story of Tirur Vettila, from a local betel leaf variety to a product of national significance, underlines the tremendous potential inherent in our natural resources. By recognizing, valifying, and promoting such indigenous products, we can ensure a sustainable future for agriculture, economic development, and health and wellness. Furthermore, this can pave the way for global recognition and demand for these uniquely Indian products.