The Indian Ministry of Culture has recently brought forward the Adopt A Heritage program 2.0, an innovative initiative designed to promote the sustainable development and maintenance of the nation’s heritage sites. This scheme is a refashioned version of the initial Adopt a Heritage Scheme that was introduced in 2017 by the Archaeological Survey of India (ASI). It distinctly enumerates the facilities necessitated for different monuments in line with the Ancient Monuments and Archaeological Sites and Remains Act (AMASR), 1958. The aim of this program is to involve diverse private-public stakeholders in the conservation, development, and operation of these heritage sites. This will not only ensure their long-term care but also augment the visitor experience. Within this framework, corporate organizations will undertake the responsibility of selected monuments as an element of their Corporate Social Responsibility (CSR) initiatives.
Adopt A Heritage Program 2.0: The Genesis
The Adopt a Heritage program 2.0 arises from the original Adopt a Heritage Scheme, launched by the ASI in 2017. The newly revised program not only incorporates the foundational philosophy of the preceding scheme but also introduces significant changes to further refine the initiative. In essence, the scheme aims to create a symbiotic relationship between heritage conservation and the active participation of public and private stakeholders.
The ASI and AMASR Act, 1958: Building The Framework
The ASI, along with the guidelines set forth by the Ancient Monuments and Archaeological Sites and Remains Act (AMASR), 1958, forms the regulatory spine of the Adopt A Heritage program 2.0. The Act provides comprehensive guidelines on the fundamental amenities and facilities required for different types of heritage monuments. It also assists in defining the roles and responsibilities of different parties involved.
Embracing Public-Private Participation
One of the core features of the Adopt a Heritage program 2.0 lies in its strategy of involving various public-private stakeholders in the maintenance and development of these heritage sites. By partnering with different corporate entities, NGOs, and citizens’ groups, the program ensures that these diverse organizations band together to guarantee the upkeep of selected monuments.
Enhancing Visitor Experience
Another central aim of the new scheme is to add value to a visitor’s journey by ensuring proper management and upkeep of the monuments. The program stipulates that all adopted heritage sites should maintain high standards of cleanliness, accessibility, amenities, and information signage. This ensures that visitors can have an enriching and informative experience while exploring India’s rich historical and cultural heritage.
Corporate Social Responsibility (CSR) at its Best
At its heart, the Adopt a Heritage program 2.0 is a call-to-action for corporate entities to take responsibility for the preservation of India’s historical monuments. These corporate bodies are encouraged to select specific heritage sites as part of their CSR initiatives. By doing so, they contribute constructively towards conserving the historical heritage of the country while enhancing their corporate image. Indeed, the program serves as a unique opportunity for businesses to demonstrate their commitment to social responsibility – all while helping to preserve the rich cultural heritage of India.
The renewed Adopt A Heritage Program 2.0 brings together governmental bodies, corporate entities, and the public at large to work towards the common goal of preserving India’s monuments and enriching visitor experience. Embodying thoughtful public-private partnerships, the program point towards a sustainable future for Indian heritage sites.
