The Digital Publisher Content Grievances Council (DPCGC), a self-regulatory body for OTT platforms, has recently issued a strong objection to the content being streamed on the OTT platform ULLU. The DPCGC, led by Justice A K Sikri, has ordered the takedown of objectionable content within 15 days.
Concerns Over Obscene Content on ULLU
The DPCGC’s objection to the content on ULLU stems from a complaint regarding the explicit and obscene nature of the web series streamed on the platform. The complainant argued that the content violated the law of the land and the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
ULLU’s Response and Constitutional Rights
ULLU, in its response to the complaint, denied all allegations and claimed that viewership is based on discretion. The platform also invoked the principle of “freedom of speech and expression” enshrined in the Constitution of India.
Implications for Content Regulation
The DPCGC’s order against ULLU carries broader implications for the regulation of online content in India. It highlights the increasing scrutiny faced by OTT platforms and emphasizes their responsibility to ensure that the content they provide aligns with legal and ethical standards.
Promoting Self-Regulation and Adherence to IT Rules
The order underlines the importance of self-regulation and compliance with the IT Rules. These rules were introduced to promote responsible content creation and consumption in the digital space. OTT platforms are expected to adhere to these rules to protect the interests of consumers and maintain the integrity of online content.
Understanding the DPCGC
The Digital Publisher Content Grievances Council (DPCGC) operates under the Internet and Mobile Association of India (IAMAI) and serves as an independent self-regulatory body for online curated content providers. Headed by retired Supreme Court Judge Justice A K Sikri, the council is committed to safeguarding consumer rights and addressing grievances related to online content.
Role and Formation of DPCGC
Established in June 2021, the DPCGC was formed in accordance with the provisions of the new IT laws introduced in 2021. It operates under the registration of the Ministry of Information and Broadcasting. The council’s primary objective is to ensure that online curated content providers comply with regulatory guidelines and address consumer grievances effectively.
Striking a Balance
The DPCGC’s order against ULLU underscores the delicate balance between freedom of expression and responsible content dissemination. While content creators have the right to express themselves, it is crucial to uphold legal and ethical standards to protect the interests of viewers and maintain societal norms.
Moving Forward
The DPCGC’s order against ULLU serves as a reminder to all OTT platforms about the need for responsible content curation and adherence to the IT Rules. It is essential for platforms to exercise caution while creating and streaming content to maintain public trust and ensure a safe digital environment.