The Department of Consumer Affairs (DoCA) has unveiled a new mascot named Jagriti. This initiative is aimed at empowering consumers, increasing their rights awareness, and providing solutions to the issues they encounter. The mascot represents an empowered consumer, spreading knowledge about consumer rights and the various government initiatives in place to protect them.
The Role of Jagriti Mascot
Jagriti is expected to play a significant role in generating consumer awareness. The mascot will be projected as a knowledgeable consumer, educating others about their rights and helping resolve problems faced by consumers. Jagriti represents the various solutions consumers can leverage to address their concerns, ensuring they understand the provisions of key Acts such as the Consumer Protection Act 2019 and the Weights & Measures Act.
Jagriti and Government Initiatives Awareness
The empowered consumer that Jagriti represents also aims to raise awareness of various government initiatives. These include the provisions of Consumer Protection Act 2019, the National Consumer Helpline’s toll-free number 1915, the Hallmarking system, and the decisions of the Central Consumer Protection Authority. Jagriti will also share testimonials from consumers regarding the resolution of their grievances.
The Significance of Jagriti Mascot And Its Tagline
In addition to its role in raising awareness, Jagriti is also expected to increase the DoCA’s campaign presence across digital and multimedia channels. The mascot’s tagline “Jago Grahak Jago” which translates to ‘Wake up, Consumer, Wake up,’ encapsulates its mission and will be featured in various media campaigns.
Consumers’ Rights and Privileges Under Indian Law
It’s important to note the rights and privileges consumers have under Indian law. For instance, under the Food Safety and Standards Act, consumers are empowered to take food samples for testing and lodging complaints for the prosecution of the accused. While consumers can file a complaint in any consumer forum, a fee is required to do so. However, this fee is nominal and determined by the type of court and the amount claimed.
Legal Rights of Heirs in Consumer Complaints
Indian law also provides protections for consumers posthumously. According to the Consumer Protection Act, if a consumer passes away, their legal heir or representative can file a complaint in the consumer court on their behalf. This provision ensures the continuity of justice even in the unfortunate event of the consumer’s death.
Jagriti, as an embodiment of an empowered and knowledgeable consumer, serves as an essential tool in promoting consumer rights awareness and empowering consumers throughout India. Through its presence across various media, the mascot is well-positioned to bring about notable improvements in consumers’ understanding of their rights and the measures available to them.
