MICE Tourism Policy of Gujarat

The Chief Minister of Gujarat, Vijay Rupani has announced the tourism policy for 2021-25. The policy has been launched with the objective of making the state of Gujarat, the country’s foremost tourist destination. It also seeks to bring about focus on investment and livelihood opportunities besides making it a hub of “MICE” tourism.

MICE tourism

  • “MICE” stands for “Meetings, Incentives, Conferences and Exhibitions”.
  • Mice Tourism is a version of business tourism that draws domestic and international tourists to a destination.

How MICE tourism will be encouraged?

  • In order to incentivise the international events and attract the MICE tourism, the document has announced an assistance of Rs 5,000 to the event organiser per foreign participant while for the domestic events, the policy announced the financial assistance of Rs 2 lakh per event.
  • The policy also announced special incentives to build big convention centres. It has also announced 15% capital subsidy on the eligible capital investment. These incentives would help Gujarat to emerge as a venue of big national and international conferences.
  • The government has further announced to provide land on lease when required.
  • In order to avail the incentives, the convention centre is required to have at least one hall that can seat a minimum of 2,500 persons.

MICE centres in Gujarat

There are currently four MICE centres in Gujarat that were built for different conventions:

  1. The Mahatma Mandir Convention and Exhibition Centre in Gandhinagar
  2. The Dandi Kutir at the complex
  3. The Tent City near Kevadia in Narmada district of central Gujarat
  4. The Tent City at Dhordo in the White Desert of Kutch.

More about the Policy

The recently launched policy gives significant attention to some of the tourists pulling destinations in the state. Some of which include- the Statue of Unity which happens to be the world’s tallest statue; Gir which is the only home of the Asiatic lion; the Girnar ropeway which is Asia’s longest ropeway; Ahmedabad which is the UNESCO World Heritage City in India; Lothal which is the earliest dock in the world and Dholavira which is India’s first port city. The policy further highlights about the Shivrajpur which is one among India’s ‘Blue Flag’ beaches.

Written by IAS POINT

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