The Har Ghar Tiranga campaign, initiated by the Indian government, has garnered over 40 million selfies from citizens as a lead-up to the country’s 77th Independence Day celebrations. Prime Minister encouraged people to change their social media display pictures to the national flag. The campaign, spanning August 13-15, showcases a redesigned website where users can upload selfies with the Tricolour. In addition to this effort, a week of events is planned, including silent processions on Partition Day (August 14) to remember India’s painful past. About 1,800 special guests are set to attend PM’s Red Fort flag hoisting.
Important points
- Har Ghar Tiranga Campaign: An Indian government initiative encouraging citizens to upload selfies with the national flag as a prelude to Independence Day celebrations.
- The Prime Minister of India who urged citizens to actively participate in the Har Ghar Tiranga campaign by changing their social media profile pictures to the national flag.
- Tricolour: Refers to the Indian national flag, consisting of three horizontal stripes of saffron, white, and green.
- Partition Day: Commemorates the tragic division of India into India and Pakistan in 1947. The Har Ghar Tiranga campaign includes silent processions on this day to honor the victims of the Partition violence.
- Red Fort: An iconic historical monument in Delhi, where the Prime Minister hoists the national flag on Independence Day, symbolizing the nation’s freedom and unity.