Recently, the Ministry of Information & Broadcasting launched the bilingual National Video Gateway of India platform, ‘NaViGate Bharat’.
About NaViGate Bharat
- Unified portal to discover & stream government video content
- Hosts multimedia content on citizen welfare schemes & policies
- Available in 12 languages with advanced search functionalities
Key Features
- Single access point for videos from various ministries
- Structured subject-wise categorization for ease of navigation
- Related video recommendations for comprehensive awareness
Centralized Repository
- Aggregates videos from National Film Archives of India
- Incorporates rich media assets from varied sources
- High resolution downloadable content for unlimited access
Ease of Access
- Mobile-friendly responsive UI for seamless experience
- Assured support for text resizing & screen readers
- Videos sortable by duration, date, popularity tags
Boosting Outreach
- Enables real-time monitoring of viewership analytics
- Insights to refine content strategy & targeted delivery
- Gateway for government’s Direct Benefit Transfer campaign
The NaViGate platform democratizes access to official multimedia content for citizens while boosting outreach of welfare schemes.
Genesis
Policy Push
- Launched under the aegis of New Media Wing, Ministry of I&B
- Aligns with Digital India drive to boost e-governance services
- Envisions wider penetration of government schemes using multimedia
Structure & Development
- Built leveraging in-house technical capabilities
- Internally developed by NIC, New Media Wing and Bureau of Outreach
- Formulates standards for aggregated content moderation & metadata
Strategic Roadmap
- Targets 10 crore video views in first year of operations
- Projected escalation to 1000+ original videos over 24 months
- Plans for vernacular interface expansion from 12 languages currently
Enhancing Digital Literacy
Simplified e-Learning
- Bite-sized explainers demystifying complex policies
- Interactive quizzes for boosted concept retention
- Gateway for e-learning needs of various target segments
Accessibility to Visually Impaired
- Fully compliant website per GIGW guidelines
- Optimized for screen readers with descriptions
- Keyboard navigable interface without mouse dependency
Vernacular Advantage
- Connects with technology shy populations in native languages
- Higher perceived credibility for regional content
- Building digital skills foundation for New India
Boosting Rural Connectivity
BharatNet Leverage
- Utilizes backbone bandwidth under BharatNet initiative
- Enables affordable video access in previously disconnected areas
- Last mile delivery integrated with Common Service Centres
Overcoming Poor Digital Maturity
- Minor hiccups won’t deter first-generation internet users
- Privileged access from home outweighs rural cellular challenges
- Alternate channels like app, TV broadcasting to boost penetration
Empowering Remote Communities
- Brings interactive governance to lower strata groups
- Visibility on opportunities targeting financial inclusivity
- Platform for amplifying region-specific schemes on ground
Building Trusted Partnerships
Private Sector Collaboration
- Seeded access via airline portals & hospital TV networks
- Content device bundling innovations with smart TV OEMs
- CSR avenue for organizations seeking high community impact
International Cooperation
- Scope for global best practices assimilation
- Localization innovations from countries excelling in e-governance
- Exchange avenues with UN Asia-Pacific forum to expand initiatives
Academic Alliances & R&D
- Government eLearning use-case assistance from universities
- Analyzing multidimensional view patterns using AI/ML
- Testing immersive content delivery via 5G trials.
Boosting Transparent Governance
The NaViGate platform aims to clock over 10 crore video views in its first year pertaining to various central and state government schemes in the pipeline.
- From farmers checking latest agriculture policy updates to citizens evaluating respective state budget highlights for welfare impact, the portal seeks to bolster transparency and accountability in governance.
- With assured support for accessibility features, multitude of regional languages and proactive social media cross-pollination of video content, NaViGate portal strives to emerge as an impactful instrument towards realizing Digital India goals with saturation coverage.