The Jammu and Kashmir administration recently approved Media Policy-2020, an initiative aiming to promote high-standard journalism within the Union Territory. This policy is designed to establish a consistent narrative about the government’s activities and actions in the media.
Setting Standard Operating Procedures
One of the key objectives of Media Policy-2020 is to establish a Standard Operating Procedure (SOP), specifically for reaching out to the public during crises such as health-related emergencies or natural disasters. The strategy serves as a sturdy pillar that utilizes all forms of media as a tool to cultivate public trust while paying attention to the grievances aired by citizens via media. The aim is to fortify relationships between various stakeholders.
Tackling Misinformation
Another crucial focus of this policy is to tackle the growing issue of misinformation and fake news. It strives to cultivate a mechanism that can promptly identify and call out any attempts made to use the media to disturb public peace, infringe on sovereignty, or compromise the integrity of the country. The policy’s inception follows some recent incidents where FIRs were filed against journalists, and others were summoned over their reports and social media posts.
The Formation of a Media Academy
An integral part of this policy is the establishment of a media academy or institute in nationally reputed institutions in Jammu and Kashmir, such as IIMC and IIM. These institutes will work towards promoting the highest standard of journalism while facilitating study and research in the field. The policy also includes setting up annual media awards to recognize two exceptional media or communication professionals each year.
Strengthening Media and Administration Ties
Media Policy-2020 lays out guidelines for empaneling audio-visual and electronic media, including FM, radio, satellite, and cable TV channels. The purpose of this step is to streamline their interaction with the Department of Information & Public Relations (DIPR).
Nomination of Nodal Officers
According to the policy, all government departments will appoint a nodal officer to liaise with DIPR in order to maintain a smooth flow of communication.
Setting up Social Media Cells
In order to ensure healthy and productive interaction with the public on social media platforms, Media Policy-2020 encourages setting up a Social Media Cell within all government departments. The Director of Information and Public Relations has been designated as the Chairperson of the Empanelment Committee, while the administrative head of the Information Department will lead the Review Committee established under this policy.