MICE Tourism

The MICE or Meetings, Incentives, Conferences and Exhibitions is the goal of the 2021-25 tourism policy of Gujarat government. It is a type of business tourism that draws tourists, both ddomestic and international, to a destination. The state is to use MICE events that attract tourists and extend their stay so they could visit the local tourist attractions like the Statue of Unity, Lothal, Gir, Dholavir, Girnar ropeway, etc.