Raja Parba is a 3-day festival observed in Odisha to celebrate womanhood. It is believed that during Raja Parba, Mother Earth menstruates and prepares for agricultural activities with monsoon’s arrival. The term “Raja” is derived from “Rajaswala”, which means mensuration. During this period, women are free from household works and all individuals desist walking barefoot on the Earth.
On this occasion, the Odisha Tourism Development Corporation launched a special programme called “Pitha on Wheels”. Under this initiative, special kiosks on wheels will be opened for people to purchase pithas (kind of pancakes) while following the COVID-19 guidelines. These kiosks will also sell masks manufactured by self-help groups.