Swachhotsav is a three-week-long women-led cleanliness campaign launched by Union Minister Shri Hardeep Singh Puri. The initiative falls under the Swachh Bharat Mission Urban 2.0 and aims to recognize and celebrate the contribution of women in making garbage-free cities a reality.

Honoring Women’s Contribution

The Swachhotsav campaign intends to recognize and honor women from all backgrounds who have played a pivotal role in urban sanitation. These women have been working tirelessly to achieve the goal of garbage-free cities, and their contribution needs to be acknowledged.

WINS Challenge-2023

During the launch event, the WINS Challenge-2023 was announced. The challenge recognizes high-impact women entrepreneurs or women-led enterprises working towards urban swachhata. This initiative will encourage more women to join the mission of urban swachhata and make India cleaner and greener.

Network of Garbage Free City Influencers

Steps are also being taken to create a network of 75,000 Garbage Free City Influencers across India in sanitation and waste management. This move is aimed at encouraging women to join the mission of urban swachhata and play an active role in keeping their cities clean.

Shift from Women in Sanitation to Women-led Sanitation

The Swachhotsav campaign acknowledges the shift from women in sanitation to women-led sanitation. Women have traditionally been associated with cleaning and maintaining households. However, the Swachh Bharat Mission Urban 2.0 aims to encourage women to take on leadership roles in sanitation and waste management.


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