The Adobe 2026 AI and Digital Trends Report (25 June 2026) found 60% of Indian consumers want to create a personal AI agent, the highest share in the Asia Pacific.
Key consumer metrics
- Survey sample: 7,000 global respondents; India sample: 300 consumers and 250 executives.
- Agent interest: 60% of Indian consumers want personal AI agents.
- Interaction willingness: 55% would interact with a brand’s AI agent; 61% accept an AI agent interacting with a human representative on their behalf.
- Trust preferences: 21% require clear disclosure when interacting with AI; 17% want an option to switch to a human.
Primary use cases
- Personalised recommendations: 65% use AI for tailored product suggestions.
- Instant support: 60% rely on AI for immediate customer service.
- AI‑led commerce: 62% are open to shopping via a virtual AI concierge.
Barriers to scaling
- Data quality: 69% cite data integration and quality issues.
- Skills gap: 65% identify talent shortages.
- ROI clarity: 62% report unclear return on investment.
- Infrastructure: 48% note technology limitations.
Business impact
- Content ideation: 71% report faster and larger‑volume idea generation from generative AI.
- Productivity: 67% say generative AI helps non‑creative teams produce content more efficiently.
- Executive confidence: 26% of Indian business leaders express strong confidence in adopting new technologies (highest in APAC).
IASPOINT Booster Facts
- Agentic AI definition: Systems that act autonomously for users by taking actions and making decisions.
- Regulatory touchpoints: Disclosure, human‑override options and data‑processing safeguards are central to oversight of consumer AI agents.