Desh ka Prakiti Parikshan Abhiyan

The Ministry of Ayush launched the Desh ka Prakiti Parikshan Abhiyan on the ninth Ayurveda Day, 29 October 2024, to promote awareness of the Ayurvedic concept of Prakriti and to encourage citizens to assess their individual constitution for better health planning. The campaign used a dedicated mobile application and involved volunteers from among students, teachers, Ayurveda practitioners, and medical officers. The app was developed using logic provided by the Institute of Genomics and Integrative Biology, a CSIR unit, in line with Ayurveda principles.

Campaign Objective

The initiative aims to familiarise people with Prakriti Parikshan, a key Ayurvedic method of understanding a person’s body-mind constitution. The assessment is intended to support a preventive and personalised approach to health. It also aligns with the broader goal of integrating traditional knowledge with public health awareness.

Digital Assessment and Participation

The campaign relied on a mobile application for self-assessment and guided evaluation. Volunteers helped citizens complete the process across the country.

• 1,40,69,556 Indian citizens aged 18 years and above have undergone Prakriti assessment.
• 1,85,704 volunteers have supported the campaign so far.
• The digital tool was designed on the basis of Ayurveda principles and scientific logic.

Ayushman Arogya Mandir Linkage

The Ministry of Ayush is also implementing Ayushman Arogya Mandir under the Centrally Sponsored Scheme of the National Ayush Mission through State and Union Territory governments. The programme seeks to build a holistic wellness model based on Ayush systems, including Prakriti Parikshan. As per state and UT reports, 12,500 Ayushman Arogya Mandir units are functional across the country.

Significance for Public Health

The campaign reflects the growing use of digital platforms in traditional medicine outreach. It also marks efforts to mainstream Ayush-based preventive healthcare through community participation, institutional support, and large-scale citizen engagement.