UK’s ‘Act like you’ve got it’ drive

The United Kingdom government initiated the “Act like you’ve got it” campaign using television, radio and newspaper ads as well as social media platforms amid the rising COVID-19 cases in the country. This comes as the new highly transmissible variant of the SARS-CoV-2 has increased the number of cases within the country. This is putting a toll on the hospitals, especially in London, where the cases have exceeded 1,000 per 100,000 people.