Nasha Mukt Bharat Abhiyaan (NMBA), launched on 15 August 2020, has expanded from 272 vulnerable districts to a nationwide campaign as of 8 July 2026.
Key scope and reach
- Launch and expansion: Launched 15 Aug 2020; initial coverage 272 vulnerable districts; nationwide by 8 Jul 2026.
- Population reached (discrepant reports): Ministry report: >23 crore; Press Information Bureau: >29.24 crore (both dated 8 Jul 2026).
- Target-group engagement: Youth reported 7.81–11.15 crore; women reported 5.24–7.89 crore; educational institutions involved: >17 lakh.
Programme design and mechanisms
- Approach: Evidence-based combination of awareness, prevention, treatment and rehabilitation.
- Stakeholder network: Coordination among Narcotics Bureau, state/district administrations, police, hospitals and NGOs.
- Community ownership: Emphasis on local mobilisation and public pledges to reduce stigma and encourage participation.
- Helpline and digital tools: National de-addiction helpline 14446; NMBA App 2.0 for real‑time field activity uploads and monitoring.
IASPOINT Booster Facts
- Legal linkage: Demand‑reduction measures operate alongside the NDPS Act, 1985 which governs narcotic drugs and psychotropic substances.
- Performance metrics: Outreach numbers, youth/women engagement and institutional participation are primary monitoring indicators.
- International context: NMBA’s demand‑side focus aligns with UNODC guidance on community‑based prevention and treatment.