What is News Media Bargaining Code?

The News Media Bargaining Code is a mandatory code of conduct put forth by the Australian government to bridge the imbalances in bargaining powers between the digital platforms like Google and the Australian news media industry. It enables the news media businesses to bargain over the payments for the use of their news stories with digital platforms. Currently it is applicable only to Google and Facebook. Google recently said that it might have to withdraw its services from Australia if this code were to continue.

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