Shoonya campaign was launched by NITI Aayog to promote zero-pollution delivery vehicles. It aims to promote the adoption of electric vehicles in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.
As part of the Shoonya campaign, a corporate branding and certification program was launched. It provides recognition to the efforts involving the transition towards EVs in delivery services. An online tracking platform will provide public the insights into the impact of the campaign through data like vehicle kilometers electrified, carbon savings, criteria pollutant savings etc.