Visit Malaysia 2020 programme was launched by the Malaysian government to boost tourism industry that was crippled by the COVID-19 pandemic. It is a 10-year plan to restart the country’s battered tourism sector, which is estimated to have lost more than 24.61 billion USD in 2020 due to the coronavirus pandemic. Under this programme, the country targets 30 million tourist arrivals. It emphasises on strengthening competitiveness, encouraging sustainable and inclusive tourism and future disaster plans.