As of 6 July 2026 Indiahandmade connects over 64 lakh handloom and handicraft artisans with buyers. The platform was launched in 2023 by Digital India Corporation in collaboration with the Ministry of Textiles.
Platform profile
- Developer: Digital India Corporation; launched 2023; operated with Ministry of Textiles oversight.
- Objective: Digital marketplace to enable direct sales from artisans to consumers.
Scale and participation
- Artisans reached: Over 64 lakh artisans engaged on the platform (6 July 2026).
- Onboarding: >3,900 artisans and weavers; >21,000 handcrafted and handloom products listed (2 July 2026).
- Gender composition: Women comprise >70% of handloom weavers and 64% of total artisans (Aug 2025).
Key features
- Market access: Direct buyer access and reduced intermediaries.
- Transaction facilities: Secure payments, free-shipping options and purchase-protection mechanisms.
- Inclusivity: Enrolment ID registration enables artisans without GST to sell within their state.
Product linkages
- GI-tagged items: Platform lists Aipan art, Pashmina shawls, Dokra décor and other GI products.
- ODOP examples: Tangail sarees, Banarasi silk, Chanderi silk among featured One District One Product items.
IASPOINT Booster Facts
- GI law: Geographical Indications of Goods (Registration & Protection) Act, 1999 governs GI protection in India; GI Registry is in Chennai under DPIIT.
- Implementing agency: Digital India Corporation is a not-for-profit technology arm of the central government (Ministry of Electronics & IT) used for platform development.
- Policy link: Platform supports government targets to digitise artisan market access and expand national and international visibility for handmade goods.